In the field of predictions, it is important to realize that we are still exploring the digital world. Computers are still in their early stages. Personal Computers became ubiquitous in the 1990s, followed by the Internet and the introduction of smartphones in 2007, just under twenty years ago!
Although technological progress is happening rapidly, this does not apply to our knowledge of how to seamlessly integrate technology into our daily lives without overload or excessive stress.
In a time of abundance, when we in the West eat, consume and enjoy too much, we can also consume excessive amounts of digital media, often in the wrong way. We have not yet fully understood how to direct our attention, manage our habits, or even exert control in the digital world. We are still in an experimental phase in that area.
However, there is reason for optimism. The digital world has connected people in ways previously unthinkable, going beyond online conversations and content sharing. Despite cultural differences, a shared digital culture has emerged, not just for the tech-savvy.
The use of social media in the Netherlands is not fundamentally different from the use in Nigeria or Peru. In essence, we are all human and strive for the same kind of satisfaction, even when using digital devices.
The issue of attention is universal, no matter where you are.
The digital world is created by people and is shaped by people. That is why digital culture is something we can shape together. Everyone decides for themselves how they want to use technology. Companies may set the direction, but people, through their inventiveness and size, have the power to chart alternative courses.
Despite all the targeted notifications, social conditioning, and your own personality, you are still the master of your attention. No one can take that away from you. It is possible to learn how to control your dynamic, mobile attention and discover what works best for you. You can activate your “Little Mind” when you need to take a step back. Ultimately, you can get where you want to be and live and work in a digital world where your interests come first.